Independent out-of-home (OOH) verification company Veridooh has partnered with UK roadside media owner 75Media.
75Media can now offer its clients the ability to independently verify all OOH campaigns using Veridooh’s SmartCreative solution to independently collect data to track, measure and verify the performance of digital out-of-home (DOOH) campaigns.
Veridooh, founded in 2019, has also partnered with GroupM, Omnicom Media Group, and IPG Mediabrands in Australia. The adtech company has also worked with clients such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s.
75Media’s UK-wide estate of classic and digital billboards sits at 1,300 meaning the operator has the ability to broadcast to over 53% of the country’s adult population. The media owner also recently secured a seven-figure investment from Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II).
Mo Moubayed, co-founder of Veridooh, said listening to clients is paramount to growth.
“75Media has listened to brands and agencies that increasingly require independent verification from media owners in the UK as standard,” he said.
“By enabling independent verification through Veridooh, 75Media is providing its clients with greater certainty and transparency, giving them the confidence to invest in its network.
“In other markets, we have seen that media owners who embrace independent verification grow faster in the medium to long term than those that don’t.”
Paul Inman, founder and CEO of 75Media, said transparency is the key to growing the OOH sector.
“We’re pleased to provide agencies and brands with Veridooh’s independent verification solution to help them better understand the value of their investment and help them optimise their media planning,” he said.
“We’re continuously looking at innovations to give clients greater value. We’ve been working closely with Veridooh to onboard their solution to give clients quality data and reporting so we’re excited to roll it out to the market."
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