Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns.
Through the partnership, all iQOOH clients will be able to verify their DOOH campaigns, giving them an added layer of trust and transparency in the sector.
iQOOH was launched in 2022 by OOH executives Tim de Monte and David Peters and will grow to a network of 400+ large-format digital screens across the UK.
Peters said: “We built iQOOH with accountability and transparency at its core and making Veridooh’s independent verification solution available to our advertisers helps us promote these values.
"If advertisers can see exactly how their campaign is performing, they can better understand how OOH is helping their brand grow and delivering on key objectives, which is more important than ever in the current climate.”
Veridooh co-founder Mo Moubayed said: “It’s exciting to partner with an innovative media supplier to help marketers and buyers understand the value they are getting from their OOH investment.
"Since launching into the UK last year, we’ve seen strong interest from local advertisers in independent verification so it’s great to work with local media owners and provide our solution to more brands.”
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