Veridooh partners with Mall Media & More

Australian adtech Veridooh has partnered with UK-based Mall Media & More.

Mall Media & More clients will have access to Veridooh’s patented technology, SmartCreative, which independently tracks, measures, and verifies 100% of OOH campaigns.

The adtech firm has recently partnered with other media owners in the UK including Alight Media, London Lites, Limited Space, iQOOH and Smart Outdoor.

Mall Media & More has one of the most extensive networks of retail OOH spaces in the UK market, having spent more than 16 years working exclusively in shopping centers to deliver a national network across over 150 retail locations across DOOH, Recycling Unit advertising and branded escalators across the country.

Veridooh cofounder Mo Moubayed said independent verification for OOH advertising has a lot of traction in the UK at the moment as more brands and agencies understand the importance of having independent data on how their campaigns are being delivered.

“Our latest partnership with Mall Media & More means even more advertisers have access to our independent verification," he said.

"This helps brands see the true value they get from their OOH investment, and helps create a stronger and more transparent OOH industry for everyone.”

Mall Media & More MD Peter Whelan said Mall Media & More has been committed to providing advertisers with premium, impactful and effective OOH spaces across the UK.

"Making Veridooh’s independent verification solution available to our clients makes these spaces even stronger," he said.

“It means brands can log into their dashboard and access 400+ data points on how their campaign is being delivered, allowing them to clearly see the impact their investment with us is having. This builds confidence and trust and encourages advertisers to spend more in the sector.”