Vegemite is on the hunt for a 'cultural ambassador of Australia'

Paige Murphy
By Paige Murphy | 1 June 2020
 

Vegemite is hiring for one of the mitey-est jobs in the country: a cultural ambassador of Australia.

The iconic Aussie brand is looking for "true blue, honest, Aussie leadership" which can only come from someone who lives, breathes and eats Australia.

"We’re looking for someone who can put a rose in every cheek. Someone who can tell Tom Hanks that he’s using too much Vegemite... and British backpackers that they’re not using enough. Someone to spread that great Aussie taste across every little corner of the country (including Tasmania) and the rest of the world," Vegemite says in the job description.

"Some people would call this job marketing manager for spreads, including looking after the Vegemite brand for Bega, but it's so much more than that!"

The criteria for the role:

  • New or old, you feel (and are) proudly Australian.
  • You’ll always back the underdog.
  • You’re wearing thongs right now.
  • Cathy winning the 400m in that onesie is locked in your memory.
  • You know who Chk Chk Boom girl is.
  • You didn’t know the national anthem had a second verse.
  • You think it’s a bit weird that our most famous building is dedicated to opera.
  • You panic bought Vegemite instead of toilet paper.
  • You count parmas, pies, dumplings, ramens and phos all as Aussie cuisine (but only if made with Vegemite).
  • The first item you’ll be packing when international travel is permitted is that much-loved jar of Vegemite.
  • You believe that Vegemite tastes like Australia. 

More details on the role are available here.

Applications close at 5PM AEST on Friday, June 12, 2020.

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