Laboratory and medical education service VCS Pathology launched Every Kit Counts today, highlighting the importance of bowel cancer screening.
The campaign targets health care professionals, including GPs and nurses, to encourage their patients aged 50-74 to complete the National Bowel Cancer Screening Program home test kit.
Research on the National Bowel Cancer Screening Program predicts increasing screening participation to 60% will save up to 84,000 lives by 2040.
VCS Pathology developed the campaign in partnership with Cancer Council Victoria, it is funded by the Victorian Department of Health.
The campaign is being promoted on social media, with graphics available for hashtag #EveryKitCounts
Cancer Council NSW adviser Paul Grogan says the National Bowel Cancer Screening Program is one of the most important public health initiatives ever introduced in Australia.
“Bowel cancer is the second-leading cause of cancer death in Australia, but it shouldn’t be. If detected early, it is one of the easiest cancers to treat, with stage one survival at around 98%. Even better, the program picks up around four times the number of pre-cancerous polyps as it does cancers – preventing cancers altogether. And it’s free,” Grogan says.
Justin Dance, JD Design
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