The Last of Us
Warner Bros Discovery has appointed VaynerMedia Australia lead social agency for HBO Max in Australia, in a partnership spanning creative and production.
HBO Max launched in Australia seven months ago and has cultivated an engaged social community.
"As we move into the next phase of HBO Max, we're excited to build on that momentum and continue to expand our online presence," said HBO Max Australia head of social Ashleigh Bruton.
"When we met with the VaynerMedia team, they impressed us with their ideas for blending creativity, culture and conversation, and we're looking forward to bringing that to life across our social marketing."
VaynerMedia Australia country manager Karen Coleman said the Warner Bros Discovery team inspired their passion and drive to set a new standard for entertainment.
"Our partnership with the brilliant team at HBO Max is a dynamic collision of creativity and culture," Coleman said.
"The entertainment world is the ultimate stage for consumer connection, and we're ready to redefine how stories are told, shared and experienced on social, bringing fandoms deeper than ever into the worlds and characters they adore."
VaynerMedia Australia opened in 2021 and works with leading brands including PepsiCo, Asahi, Meta and SharkNinja.
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