The Vanuatu Tourism Office has launched a campaign targeting Australians as it seeks to rebuild confidence following the December 2024 earthquake.
The Adventure Passes campaign, running to August 10, promotes Vanuatu as the ultimate destination for adventure, nature and cultural exploration across digital display, video, audio and social media channels.
"Following the earthquake in December 2024 we need to re-ignite interest in Vanuatu and confidence for Australians to visit," said Vanuatu Tourism Office chief executive Adela Issachar Aru.
The campaign extends the brand platform Answer the Call of Vanuatu and aims to boost demand and drive bookings into late 2025. It directs travellers to a site for exclusive offers.
Adventure Passes, developed with Sydney-based creative agency Apparent, transforms the universal image of a boarding pass into a ticket to adventure on one of Vanuatu's 83 islands.
Apparent managing director Suzy Smiley said the campaign brought to life the incredible diversity of experiences across Vanuatu.
"We're proud to support the Vanuatu Tourism Office in sharing these stories and helping more Australians discover just how close and special Vanuatu really is," she said.
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