Credit: Vamp
Vamp has won the influencer marketing account for ChapStick in Australia, following a competitive pitch.
The six-month deal starts immediately and Vamp will run influencer marketing and paid media for the lip care brand, after developing the initial brief into an influencer programme.
"Partnering with ChapStick in Australia to supercharge their creator marketing is very exciting," chief revenue officer at Vamp, Steve Wright, said.
"This win reflects the strength of our strategic and creative approach, designed to deliver real impact and value."
Helen Zhang, international marketing manager at ChapStick, said Vamp stood out for its clarity of thinking and depth of insight and its ability to translate ChapStick's needs into an influencer and paid media strategy.
“ChapStick is an iconic global brand with a strong legacy, and we were looking for a partner who could help us evolve how we connect with audiences in Australia,” she said.
“Vamp stood out for their clarity of thinking and depth of insight, and their ability to translate our needs into a compelling influencer and paid media strategy.”
The partnership will focus on an influencer programme across Australia, aimed at strengthening community engagement and brand love.
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