Val Morgan's cinema network is coming back

Chris Pash
By Chris Pash | 12 June 2020
 

Val Morgan's cinema network is reopening.

The company says its cinema's are scheduled to be active across the country by July 2, in-line with the lifting of government restrictions.

The opening, to coincide with school holiday, will see the release of the thriller, Tenet, and Disney’s live-action Mulan.

"Australians love going to the movies and we anticipate strong audience return over July," says Guy Burbidge, managing director of Val Morgan said.

"Cinemas have long delivered an unrivalled shared social and cultural experience, which has been truly missed by Australians in the last three months."

A survey by Event Cinemas of more 20,000 active cinema-goers showed 94% of respondents intend to visit frequently, if not more often, than they did previously.

New Zealand, which lifted restrictions faster than Australia, and has seen a rapid recovery in audience numbers. Ticket sales increased at an average rate of +90% week-on-week for the last three weeks.

“Locally, we have seen incredible results for drive-in cinemas, which have delivered record box office weeks via a combination of classics and recent releases. All of this points to a positive future for the sector,” says Burbidge.

Movies coming July-December include Wonder Woman 1984, Black Widow, No Time to Die and Peter Rabbit 2.

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