Val Morgan Outdoor launches programmatic offering in New Zealand

Paige Murphy
By Paige Murphy | 17 September 2020

Val Morgan Outdoor (VMO) has extended its programmatic outdoor offering to New Zealand, following a successful launch in Australia earlier this year.  

The offering will be available across the country’s largest office tower network, VMO Work, with 135 screens across 75 locations available to programmatic buyers.

To complete the network, VMO has partnered with out-of-home exchanges Hivestack, Vistar Media and Broadsign Reach.

“VMO’s office environments deliver premium DOOH audiences that are hard to reach, time poor and have high disposable income," says VMO managing director Paul Butler.

“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative.

“VMO have made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market."

Vistar Media ANZ sales director Ben Baker says partnership will see the OOH exchange enter the New Zealand market.

“Vistar is thrilled to be entering the New Zealand market and extending our partnership with VMO across ANZ," Baker says.

"We have already seen strong levels of interest from buyers, both local as well as abroad. VMO will be the first to go live in New Zealand."

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