Val Morgan Outdoor has expanded its retail network portfolio, growing to more than 530 centres across Australia.
Expansion has been keyword of the company's 2025 strategy, adding new installations and partnerships with retail property groups, including Region Group, TOGA, Meriton Retail Precincts.
“The growth of our retail network reflects the strong, trusted partnerships we’ve built with retail centres, allowing us to scale while consistently delivering high-quality screens in strategic locations,” said Anthony Deeble, chief commercial officer of The HOYTS Group and VMO.
Paul Butler, managing director of VMO, said the addition of more retail stores will help VMO leverage its presence in the out-of-home market.
“With more centres going live this year and next, we’re well on our way to becoming the outdoor network with the biggest location footprint in the country,” said Butler.
“It all ties back to our mission to give advertisers even more opportunities to reach Australians at key moments in the retail journey.
“The expansion of our large-format digital screens forms part of this wider growth. These high-impact placements are built for big-brand campaigns, delivering the scale and space needed for bold, eye-catching brand-led creative in some of the busiest retail environments in the country.”
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