Val Morgan is reactivating its VMO Active network, of more than 4000 digital screens in 770 locations, as gyms start reopening across Australia.
The June 15 opening comes as restrictions lift to allow fitness centres to reopen.
Research by Asia Pacific’s leading health and wellness organisation, Fitness & Lifestyle Group, shows three in four gymgoers plan to return to their branch within the first week.
“The health club environment clearly delivers many physical, social and mental health benefits and the closure of these venues has really proven how much we value the experience of working out together,” says Paul Butler, managing director of VMO.
“While we will update the market as we receive insights on audience traffic and engagement through our proprietary audience measurement tool, DART, we anticipate numbers will return quickly to pre-lockdown levels as more Australians return to their local fitness venue and further restrictions are lifted over the coming weeks."
To celebrate Australia getting back to fitness, VMO has designed a limited number of tailored launch packages which will be showcased to agencies.
When fitness centres closed, VMO launched an online version of its popular Active Nation program, allowing media industry employees to partake in two free 30-minute fitness sessions per week, led by Fitness First personal trainer Kristy Curtis. The program also featured exclusive motivational talks from professional athletes, hosted by FAN+.
“We are pleased we were able to stay engaged with the media industry through our Active Nation program while gyms and health clubs were shut and are very much looking forward to welcoming them back into venues for group workouts soon,” says Butler.
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