Val Morgan Digital has closed an exclusive for Australia and New Zealand sales representation agreement with US-based digital media and publishing company Vox Media.
The titles include Curbed, Eater, Grub Street, Intelligencer, New York Magazine, Punch, SB Nation, The Cut, The Dodo, The Strategist, The Verge, Thrillist, Vox and Vulture.
The deal extends Val Morgan Digital's work across the youth sector, and follows its five-year partnership with PS (POPSUGAR), part of the Vox Media portfolio.
“Our partnership with Vox Media represents an exciting next step in our growth,” said Amanda Bardas, head of Val Morgan Digital.
“By bringing more of Vox Media’s trusted brands into our network, we’re able to offer brands and advertisers unmatched access to connect with youth audiences at scale, across entertainment, sport and lifestyle.”
Roché Yadegar, director of business development at Vox Media, said the partnership with Val Morgan Digital will help strengthen its global reach across the Australian and New Zealand markets.
“Partnering with Val Morgan Digital as our strategic representative in Australia and New Zealand strengthens Vox Media’s ability to connect with global audiences and unlock new international revenue opportunities,” Yadegar said.
“Their expertise in creating meaningful brand partnerships makes them a natural extension of our business in the region.”
The new agreement will reportedly expand Val Morgan's reach to 10 million Australians each month.
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