Val Morgan celebrates 125 years in cinema advertising

Josh McDonnell
By Josh McDonnell | 7 November 2019

To celebrate its 125th birthday in cinema, Val Morgan has unveiled its new nationwide campaign in alignment with its brand positioning, 'Making Messages Memorable'.

Appearing before every Val Morgan advertising pre-show, the 30 second audio-visual creative has been designed to capture attention and showcase the "power and impact" of the big screen along with its "ability to leave a lasting impression" on audiences.

"Going to the movies is one of Australia's most-loved experiences and is attracting an audience of two million people weekly," Val Morgan Cinema managing director Guy Burbidge says.

"Since 1894, Val Morgan has provided advertisers with a unique opportunity to reach audiences at scale in a trusted environment and on the biggest, brightest and most memorable screen format available - the ultimate place to build your brand.

"Our new 'Making Messages Memorable' ident is a great introduction to our advertiser pre-show and pays homage to the long-standing power of cinema for both audiences and brands."

Val Morgan continues to make moves throughout it business, further expanding into areas including publishing this year with Val Morgan Digital, while also growing its outdoor advertising arm Val Morgan Outdoor.

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