Multiple rifts to the Upside Down opened worldwide, including depositing s strange creature on the sands of Bondi Beach.
Jack Nimble, a former AdNews Small Agency of the Year winner, led the social media campaign and Wavemaker did media on the opening interdimensional portal.
A strange tentacled creature emerged from the rift, all in the name of promoting the Netflix series, Stranger Things Season 4.
The Bondi Lifeguards consider the new arrival to the beach.
Bruce (Hoppo) Hopkins : "Apparently it's a rift which is a portal to the downunder ... it's an alternate universe full of extremely dangerous creatures."
"Like stingrays, bluebottles, octopus?"
Hoppo: "Much worse."
The event made the news:
And the TikTok feed:
Credits
Local Creative: Akcelo
Media: Wavemaker ANZ
Social: Jack Nimble
Publicity: Pulse PR, part of the Ogilvy group
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