UnLtd has announced PROJECT ROCKIT as its strategic charity partner.
For 20 years, PROJECT ROCKIT has ignited bravery in youth voice against bullying, hate and prejudice.
“Right now, young Aussies are navigating unprecedented levels of online harm, exclusion and social pressure and the impact is felt most deeply in communities with the least access to support,” said PROJECT ROCKIT Foundation executive director and co-founder, Rosie Thomas.
“Partnering with UnLtd enables us to reach the schools that miss out, at scale, while staying true to what makes PROJECT ROCKIT work: young people leading the change. This partnership is a powerful step toward our goal of reaching one million young Australians by 2026.”
Their workshops empower students to challenge bullying, fostering school and online culture grounded in understanding, kindness, and inclusivity, helping students be safe at school and online.
“PROJECT ROCKIT combines what the sector urgently needs: deep credibility with young people, rigorous evidence of impact and a prevention-focused delivery model that reaches communities most others can’t,” said UnLtd director of impact, Jade Harley.
“This partnership is a powerful opportunity for our industry to help tackle bullying, hate, and prejudice and create safer online spaces for young people — while gaining access to genuine youth insights that can inform better campaigns, safer platforms, and stronger outcomes for all.”
Through the partnership, UnLtd will support PROJECT ROCKIT Foundation (PRF) to accelerate delivery of programs into under-resourced schools, amplifying youth voice and unlocking industry support to meet surging demand for effective bullying prevention, digital safety and wellbeing education.
OMD and The Royals are the industry partners, with a national awareness and fundraising campaign in early development.
“Bullying is an insidious ever-present danger for young people, and something many of us have encountered in our lives,” said The Royals head of strategy, Andrew Reeves.
“It’s a topic that speaks to us and taps our passion for inclusion, equity and openness - which sit at the very heart of who we are as Royals.
“That’s why we’re so proud to be part of this and to support PROJECT ROCKIT to help create safer online and offline communities for kids of all backgrounds.
“This partnership ensures that young people who would otherwise miss out are not left behind – and we’re pumped to find a creative way to help.”
OMD Australia chief partnerships officer Jane Combes said OMD has had the privilege of working closely with the PROJECT ROCKIT team through a Pitch Off With Purpose partnership last year.
“After seeing firsthand the power of their youth‑led mission to challenge bullying and build safer, more inclusive cultures for young people, the OMD team is incredibly passionate about continuing this partnership in a meaningful, long‑term way – bringing together the power of modern media creativity, lived experiences and brave youth voices to help create positive change at scale,” said Combes.
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