UnLtd.
UnLtd, the advertising industry’s social purpose organisation, has launched a new brand identity and website via Cocogun.
The refreshed identity marks a new chapter for UnLtd as it builds on more than two decades of bringing the industry together to help end systemic disadvantage, so that every child and young person can have unlimited opportunity.
“UnLtd has evolved significantly over the past 21 years, and it felt like the right time for our brand to better reflect who we are today and where we’re heading,” said UnLtd CMO Nina Nyman.
“Working closely with our charity and industry partners has strengthened our understanding of how advertising can drive meaningful, lasting change, and we wanted our new identity to reflect that – while celebrating the incredible impact created by our partners.”
The new brand design draws inspiration from grassroots poster culture, one of the earliest forms of advertising, and the idea of an open invitation to help rewrite the future.
Inspired by historic activism, typography plays a central role in the identity system, with the letters in the logo bleeding to resemble communities coming together to create something bigger.
“We saw an opportunity to create a brand that genuinely reflected the scale of change UnLtd is working towards,” said Cocogun founder and managing director, Chiquita King.
“Every decision was made with the aim of building an identity that feels bold, inclusive and capable of inviting more people into the UnLtd community.”
The rebrand includes a new brand blueprint, redesigned website and refreshed visual identity across UnLtd’s portfolio of more than 20 industry events.
“The creative direction was inspired by Colby Printing Co. Their grassroots posters populated L.A. throughout the 1990s and became iconic advertising for everything from small businesses to large political campaigns,” said Cocogun brand director, Mollie Star.
“We used Martin, from Vocal Type, as our primary typeface, which helped ground the project with a sense of purpose and history. Combined with a split-fountain-inspired colour palette, the brand captures the visibility and collective power of real-world movements.”
Cocogun was selected to lead the rebrand following its longstanding partnership with UnLtd and their deep understanding of the organisation’s purpose and charity partners.
“We couldn’t have asked for a better partner than Cocogun,” said UnLtd CEO Philippa Moig.
“The care, passion and genuine understanding they brought to the process translated beautifully into the final work.
“Our new identity is more than just a fresh look; it’s a reflection of the powerful energy driving our mission forward. We are so proud of where we're heading and deeply excited to embark on this next phase of the journey alongside our incredible partners at UnLtd.”
Credit list:
Cocogun:
Mollie Starr, Brand Director
Chris Clausen, Design Director
Chiquita King, Co-founder & Managing Director
Ant Melder, Co-founder & Creative Partner
Caitlin O’Connor, Senior Business Director
Max Mclean, Copywriter
LBH Partners:
Ina Flores, Team Coordinator
Bagerathan Sivarajah, Technical Lead
David Do, Director, Digital Services
Hunter He, Senior Analyst
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.