UnLtd is challenging the media, marketing and creative industry to invent a ‘product with purpose’ for UnLtd with the winner receiving a trip to New York.
The winning idea will be brought to life and sold as the industry’s "first social purpose product" with all proceeds going to UnLtd to help children and young people at risk.
The competition launches today and will run until 19 July with the finalists pitching their ideas to the UnLtd ‘Great Sharks’ and they will also get a chance to see their product brought to life and sold by UnLtd
“Social enterprises like TOMS, Thankyou and Who Gives a Crap are rapidly growing as consumers turn to products that are not just good but also do good," UnLtd CEO Chris Freel says.
"As the industry’s social purpose organisation, we are in a unique position to set up a social enterprise for our industry that sells awesome products whilst helping generate funding for UnLtd’s charity grants program.”
The product or service can either be targeted to consumers, or a B2B offering targeting the media, marketing and creative industry.
Products must be in line with UnLtd’s brand and purpose and yield maximum return. Competitors need to also provide a top-line marketing plan and commercial breakdown
“We know our industry is full of great minds with plenty of creativity, commercial acumen and big ideas and we want to help bring those ideas to life to make a positive change in society," Freel added.
"This is a great opportunity to pull out those great ideas gathering dust in the bottom drawer and make a real difference.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.