UnLtd Big Clash returns

By AdNews | 28 January 2026
 

UnLtd Big Clash.

UnLtd’s Big Clash industry cricket tournament is returning in 2026, raising funds supporting charities that help at-risk young people. 

The agency teams are split into Indies and HoldCos. 

Companies QMS, oOh!media and JCDecaux will team up for the Media Owners Team.  

The opening fixture will be held in Melbourne on February 12. 

Tim Murphy will once again captain the Men’s Media Owners team, alongside George Hurley-Wellington for the Men’s Tech team, Joe Frazer for the Indies and James Betlehem for the HoldCos. 

In the women’s match-up, Sophie Batten returns to captain the Agencies team with Alana Zanardo leading the Media Owners. The official umpires are Nick Swifte and Nick Brignell. 

The action then shifts north to Big Clash Sydney on February 26, hosted at Vaucluse.  

Women’s captains include Kellyn Coetzee for HoldCos, Simone Donovan for Media Owners, Kathryn Furnari for Indies and Fi Roberts for Tech. The men’s teams will be led by Dan Sinfield for Media Owners, Matthew Coote for Tech, Ben McCallum for Indies and Alex Williams for HoldCos. 

“A clash between the Independent agencies and the Holdco's has been brewing for some time and no better place to settle this than at the Big Clash,” said Cummins & Partners CEO and captain for the indies team, Ben McCallum. 

“Proud to be coming out of retirement to lead the Indie team onto the field. We know we will likely be facing a state-of-the-art AI bowling attack, however the chance of it being operational on the day is unlikely. Experience, talent and strategy will win through.” 

Following Melbourne and Sydney, the Big Clash will continue in Brisbane on March 12 and Adelaide on March 26. 

The tournament is sponsored by MiQ, News Australia, Seven and QMS. 

The event will feature sponsor activations, music, food and drinks alongside the on-field action. 

“We didn’t quite get the result we wanted last year, so there’s definitely a bit of unfinished business for the Media Owners team,” said Media Owners Men’s captain Tim Murphy. 

“But that’s all part of the fun — Big Clash is just as much about getting the industry together, catching up with familiar faces and enjoying a great day out as it is about winning. That said, we’d very much like to be returning to victory this time around.” 

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