The series premieres on Wednesday with the ABC's Dr Norman Swan and a panel of experts including parenting author, educator and resilience specialist Maggie Dent, General Manager of MOOD, Jenni Hayward, incoming GroupM CEO Aimee Buchanan and Liz Scott, Professor at the University of Sydney.
The panel will explore the topic of Your Kids, COVID and Lockdown –What NOT To Worry About , discussing children’s social, mental, physical wellbeing and developmental growth in the shadow of COVID.
The session will include an open Q&A for parents across the industry to share strategies and advice on encouraging younger Australians to open up and seek necessary help during this difficult period.
The event comes after MOOD launched its inaugural consumer campaign, Sip Selflessly, a collaborative effort that brought together over 60 businesses from across the industry.
Hayward: “Lockdown has been challenging for parents and children alike. And with Lifeline recording it’s highest ever daily number of calls recently, we know there’s a need for more advice and information."
Sev Celik, Tonic Media Network Commercial Director: “Through Tonic’s Health DOOH network, we’ve been hearing a lot about parents’ concerns when it comes to COVID-19 and their kids, not only with regard to vaccinations but what the impact of continued lockdowns might have on this younger generation – for their education, socialisation and mental health.
"We’ve also been asked those questions by our clients, many of whom have their own young families, so we’re really thrilled that MOOD and UnLtd have jumped on board to help us deliver what will be a really positive and informative webinar."
Aimee Buchanan says navigating COVID offers so many challenges for people across the industry.
"A big thank you to Tonic Media Network, MOOD and UnLtd for shining a light on a real life struggle that so many of us are facing," she says. "At the best of times, balancing work, running a business, and parenting is hard.
"Nothing has prepared us for this current situation and navigating it is like no other challenge I have faced. My only advice is to try and find the joy in each day, be grateful for what we have and be kind to each other."
The free session on ZOOM here.
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