UnLtd Bail Out.
Eighty senior executives across the advertising industry will be spending the night in prison this June for UnLtd’s Adland Bail Out, to raise awareness and funds to break the cycle of youth incarceration.
The first confirmed ‘inmates’ include AANA’s CEO Josh Faulk, Amazon country manager Willie Pang, Seven national television sales director Katie Finney, TikTok GM Amy Bradshaw, WPP Media Solutions GP Nick Brignell, Nine director of sales Jo Barton, Zenith Australia CEO Jason Tonelli, Spark Foundry CEO Matt Turl, Snap Inc. MD Ryan Ferguson.
On June 4, the participants will hand over their belongings and phones, put on their prison uniforms, and be locked inside the cells of Yasmar Detention Centre.
They will be fingerprinted, security checked and interrogated, before taking part in challenging workshops.
The ‘inmates’ will spend the night on the cold, hard floors of their cells.
Each inmate must secure $1,500 in ‘bail.’
2026 guards include: Chris Freel, Chris Murphy, Kathryn Furnari, Matthew Coote, Nathan Jackson, Nicole Bence, Pia Coyle, Scott Laird, Sev Celik and Ricky Chanana.
The confirmed 2026 ‘inmates’ so far are:
Adam Johnson, Nova, Amy Bradshaw, TikTok, Belinda Sanderson, Pernod Ricard, Brodie Ollington, Scentre Group, Catherine Bowe, Salesforce, Celia Blackwood, OpenEra, WPP, Dan Brown, JOY, Dylan Dharmadasa, WPP Media, Emmalee Crellin, Metcash, Emma Beaumont, The Marketing Academy, Emma Davis, UnLtd, Francesca Ryan, Boomtown, Greg Kearney, Suncorp, Hannah Cooper, MiQ, Hayley O'Mara, Gum Gum, Jane Combes, OMD, Jason Tonelli, Zenith, Jo Barton, Nine, Jono Munschi, The Trade Desk, Jonny Richardson, Broadsign, Josh Faulks, AANA.
Kate Blakeley, Amazon, Katie Finney, Seven, Kim Norman, WPP Media, Kim Raicevich, This is Flow, Maddie Basso, Yahoo, Matthew Turl, Spark Foundry, Mike Worden, Lution, Nick Brignell, WPP Media, Nicola Barnes, iProspect, Peita Pacey, Hearts & Science, Peter Madani, Lifesight, Richie Kenzie, Bud Comms, Rob Maddison, Uber, Rowena Millward, MacMorgan, Ryan Ferguson, Snap Inc., Stephen Johnston, Seven, Thad King, OMD, Tiffany Hill, IAB, Tim O'Connor, Vevo, Tom Cumberworth, Innocean, Travis Kirk, Paramount and Willie Pang, Amazon.
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