Uniqlo
The Cashmere range at Uniqlo gets a new look at the Chadstone Shopping Centre in Melbourne to celebrate Mother’s Day.
Over 30 colourways of UNIQLO’s cashmere range are available and on display, a collaboration with social transformation agency 1000heads.
1000heads head of client growth, Lena Habkouk, said that the goal was to create a unique and memorable experience that felt both personal and premium.
“We created the UNIQLO Cashmere Workshop to transport customers into the heart of a charming embroidery studio - where customers could witness the artistry firsthand," Habkouk said.
“Every detail was thoughtfully curated to highlight the exceptional quality of UNIQLO’s cashmere collection, leaving customers with a beautifully personalised gift and a lasting impression."
At the core of the experience is a personalisation station, where customers can embroider their initials into their chosen cashmere pieces.
UNIQLO Australia, campaign marketing manager, Molly Condon said that the pop-up was designed to bring the premium quality of UNIQLO’s 100% Cashmere to life.
“By offering complimentary embroidery and gift wrapping upon purchase of a 100% Cashmere piece, we aimed to elevate the product’s appeal while aligning with key seasonal moments like Mother’s Day," Condon said.
"This event has not only driven sales and engagement but also reinforced UNIQLO’s commitment to meaningful, locally relevant customer experiences that reflect UNIQLO’s focus on craftsmanship, affordability, and innovation."
CREDITS
Social Transformation and Creative Agency: 1000heads
Fiona Harris –General Manager
Lena Habkouk – Head of Client Growth
Daniel Koublachvili - Creative Technology Director
Mark Lloyd – Group Account Director
Simran Lala – Senior Social Executive
Christel Chong – Senior Creative
Theobe Li – Event Manager
Joshua Wong – Designer
Set builders: Alchemy Co Set Builder
Charlie McDonald – Logistics Manager
Emily Lloyd – Project Manager
Anthony Shone – Production Manager
UNIQLO
Molly Condon – Campaign Marketing Manager
James Chan - Campaign Marketing Manager
Sherry Li – Head of Marketing and PR
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