Strategic marketing agency UNDIVIDED has appointed Jo Hines as head of client success, AdNews can reveal.
Hines brings nearly two decades of experience, including roles at Lexer, Mutinex, Hatched, Initiative and Nunn Media.
"We are thrilled to welcome Jo to the UNDIVIDED team," said UNDIVIDED CEO Jonathan Rolley.
"Her deep expertise in bringing together the distinct elements of a marketing strategy is invaluable.
"Jo’s leadership will be instrumental in ensuring our clients not only achieve their short-term goals but also build a competitive advantage that enables them to 'win today, and own tomorrow.'"
UNDIVIDED uses neuroscience for customer acquisitions and to build brand.
Hines's appointment arrives in a growing period for UNDIVIDED, with announcements to come over the next few months.
"I'm thrilled to be part of a team that's re-thinking how brand and performance multiply each other - not compete," Hines said.
"UNDIVIDED's neuroscience-driven approach resonated deeply with me, and I'm looking forward to helping clients win today and own tomorrow."
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