Umbrella Entertainment launches AVOD platform

By AdNews | 14 November 2023
Ari Harrison.

Independent Australian and NZ distributor Umbrella Entertainment is launching Brollie, an advertising on demand (AVOD) platform, from November 23.

Brollie will be the first free streaming platform specialising in Australian film and TV content, giving audiences access to Umbrella Entertainment’s treasure trove of classic content for the first time.

Brollie will launch with over 300 titles and subscribers will be invited to be part of the Brollie Film Club, where Brollie’s in-house team handpicks the best of the catalogue twice a month. 

Ari Harrison, GM and head of sales and acquisitions at Umbrella Entertainment, said The Brollie catalogue is full of Australian cult classics, many of which aren’t available on other streaming platforms.

"We know these iconic films and TV shows can find new and old audiences instead of gathering dust on the shelf," he said.

"Brollie is about helping Aussies to access this world-class storytelling easily and, most importantly, for free so everyone can enjoy our epic screen legacy.”

Brollie will also be launching a new podcast on November 23 called Sunburnt Screens: The Australian Cinema Odyssey, hosted by Alexei Toliopoulos. Each episode, he’ll delve into conversations with some of Australia's most celebrated filmmakers such as Rolf de Heer, Gillian Armstrong, The Spierig Brothers and Natalie Erika James.

Viewers will be able to access Brollie through the Apple and Google Play Store, through Apple TV, Google TV and Android TV, through Chromecast with Google TV and on browser.

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