Stephanie Douglas-Neal. Credit: UM Australia
UM has extended its contract with AGL Energy in a multi-year deal, effective immediately.
The extension marks the second time UM has retained the account.
UM will continue as AGL's media agency, covering strategy, media, and digital and traditional planning and buying across AGL's product portfolio.
The agency first won the business in a competitive pitch in 2022, on top of an existing relationship stretching back eight years.
"AGL sets the standard for what great clients look like - ambitious, collaborative, and focused on real business impact, and as we move into our next phase together, we're ready to keep pushing boundaries and accelerate transformation,” CEO of UM Australia, Stevie Douglas-Neal, said.
“We look forward to continuing our partnership with AGL and its team.”
CMO of AGL Energy David Blank said the companies had built a strong partnership over the course of the business relationship.
"We've built a strong partnership with UM grounded in trust, collaboration, and a shared focus on outcomes,” he said.
“We're excited to extend the partnership and continue the momentum and see what we can achieve together next," said David Bland, CMO of AGL Energy.
Campaigns under UM's stewardship include work to lift energy literacy among culturally and linguistically diverse audiences, and a launch partnership for the Melbourne Metro Tunnel.
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