UM Australia wins Maserati media account

Josh McDonnell
By Josh McDonnell | 27 June 2019

UM Australia has won the media account for luxury automotive brand Maserati, according to industry sources.

While there is no exact figure regarding an annual media spend, sources told AdNews it is "highly unlikely" the brand's account would be worth more than $2 million.

However, the brand is still a valuable client due to its reputation as one of the world's most respected luxury cars, costing  between $250,000 and $300,000 for a new car.

The win comes at a time of uncertainty for the luxury car market in Australia, with the Victorian and Queensland state government's looking to increase stamp duties on vehicles over $100,000.

The Australian Automotive Dealer Association is considering High Court action over the move.

AdNews has approached both Fiat Chrysler Automobiles, the owner of Maserati, and UM for comment, with UM unable to be reached at time of going to press.

The Maserati win by UM continues the agency's strong start to the year, which most recently included the retention of both the Coca-Cola South Pacific and Kmart media accounts.

Over the past 18 months the business has also secured major wins such as the master media account for the Australian Government, worth a staggering $150 million, as well as Nestlé ($50m), AGL ($23m), Heineken and American Express.

All of these clients had been won by the agency after a sustained 18 months of growth, following the appointment of current CEO Fiona Johnston.

UM was this year's winner of the AdNews Agency of the Year Award, as well as the Media Agency of the Year Award.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus