'Ugly, but good for you' Steggles campaign from M&C Saatchi and Spotify

Chris Pash
By Chris Pash | 28 August 2020

M&C Saatchi Australia and Spotify today launched an hilarious campaign, Ugly, but good for you.

The collaboration pours subtly branded songs into workout playlists.

It’s one of the first times Spotify has allowed long form spots on its platform.

Gym junkies and park flab busters alike are desperate for protein wherever they can get it. But not enough people know that turkey, the world’s least Instagrammable superfood, is some of the best lean natural protein around.

So, Steggles Turkey (a protein rich superfood) is reaching out to them at the moment they’re most interested in getting results, through turkey-based workout songs on the top Spotify workout playlists.

Here they are:

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