Ally Doubé.
Uber has promoted Tokyo-based Australian Ally Doubé to marketing director for the Asia Pacific region.
During her five years at Uber she has held consecutive senior positions including APAC head of brand strategy for Uber and Uber Eats, and most recently head of marketing in Japan and South Korea.
In her new position she will join the APAC Leadership team and will oversee regional campaigns, partnerships, and the development of a high-performance marketing culture.
“APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.” said Doubé.
Her focus will also cross mobility, delivery and membership marketing throughout Australia, New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh.
“Under her leadership, Uber Eats has become a household favourite in Japan. Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team,” aaid Lucinda Barlow, senior director, head of international marketing at Uber.
Ally has already begun her new role and will continue overseeing Japan’s marketing strategy until Uber Japan names the next head of marketing.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.