Twitter scouts editorial staff for Project Lightning in Australia

Sarah Homewood
By Sarah Homewood | 30 July 2015

Twitter Australia is hunting an editorial lead and editorial associate for the roll-out of Project Lightning in Australia.

Twitter is hunting candidates with skills in identifying the best tweets, photos, vines and videos around the biggest real-world events and high profile opportunities.

Project Lightning, which is speculated to be called 'Moments', will be a collated series of tweets, videos, and photos that users can discover via Twitter whether they are logged-out or logged-in.

On the mobile app there's tipped to be a new button added to the home row and once selected you'll be taken to a new screen, which is set to show a list of events that are happening in real-time. Select an event and you'll see a set of curated tweets chosen by human editors in each area based on relevance to the local audience.

When the service was first announced via Buzzfeed News in June, SVP of product at Twitter, Kevin Weil, told Buzzfeed that the project could focus on anything that's interesting, not just preselected events that are going on.

“It could be current events. It could be breaking news. It could be awards shows or sports. But also cultural events and moments — things around your location and where you are. There’s amazing content, for example, posted to Throwback Thursday every single Thursday. But it’s hard to discover it; you have to work as a user to go and find the best stuff, but [we] can do it easily and can package it richly,” he said.

As part of the global launch, editorial teams are being established in several markets and all will report to Katie Jacobs Stanton, the VP of global media at Twitter.

Today's news of the editorial hires in Australia, comes as the social player reported its quarter two global earnings on Wednesday, with the businesses revenue reaching US$502 million, which is up 61% year-on-year.

Advertising revenue totalled $452 million, an increase of 63% year-on-year. Mobile advertising revenue made up 88% of total advertising revenue.

The interim CEO and founder of the business, Jack Dorsey said in a statement: “Our Q2 results show good progress in monetisation, but we are not satisfied with our growth in audience.”

“In order to realise Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter's value faster, and better communicate that value.”

Project lightening, with its logged-out experience could be a way the business can bring new eyeballs to the service. It's expected to roll-out this year.

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