Twitter introduces long-form written content

Jason Pollock
By Jason Pollock | 23 June 2022

Twitter has announced Notes, a feature that will allow long-form written content from today.

Notes gives users the chance to go beyond 280 characters, using a rich-text editor to capture articles, thought pieces, and other content.

Twitter is partnering with a small group of writers from the US, Canada, the UK, and Ghana to test the feature. While these writers will come from one of these four countries, their Notes will be seen and read by Twitter audiences worldwide. 

Along with the announcement of Notes, a newly formed team - Twitter Write - will be focused on building tools and community so readers and writers can get the most out of Twitter. 

At the Cannes Lions, the social media company spoke about products and features set to roll out later this year.

Branded Likes lets advertisers customise Twitter’s Like button. An advertiser can select a set of hashtags and for 24 hours, any time someone likes a Tweet that includes those hashtags, the Like button turns into a custom animation.

With the beta testing phase now complete, Twitter will be making Branded Likes available to all advertisers in the US, UK and Japan next week. Advertisers who sit outside of those markets but want to reach people in those regions can also take advantage of Branded Likes. 

Location Spotlight allows businesses to display their location, hours of operation, and additional contact methods like phone, text, email, or direct message, making it easier for customers to find them and learn more about their brand. 

Currently available to all professionals in the US, UK, Canada and Australia, Twitter will next month we will be making it available to all professionals globally.

Conversion Optimisation will help run campaigns to reach people most likely to take a lower-funnel website action, such as adding to cart, purchasing, or submitting a form. App Purchase Optimisation, currently in pilot, will help brands deliver app ads to people most likely to make a purchase.

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