Twitter and R U OK? create interactive adventure conversation thread

Paige Murphy
By Paige Murphy | 10 September 2020

Twitter Australia has partnered with Australian suicide prevention charity R U OK to create a threadventure for R U OK? Day.

Users can access a ‘"choose your own adventure conversation thread" at the R U OK? Day Twitter handle.

Using conversation role play, the threads are an interactive way of showing how to sensitively ask R U OK?, listen, and respond if someone is struggling.

Twitter Australia director of policy Kara Hinesley says the charity plays an important role in the Australian community by encouraging people to have meaningful conversations with their friends and family.

“This year its message is more important than ever as many Australians face social isolation and difficult circumstances during the COVID-19 pandemic," Hinesley says.

“R U OK?’s previous research revealed that 41% of Australians hadn’t asked someone if they were OK because they weren’t sure they knew the signs.

"Through the innovative R U OK? Twitter threadventure, we hope Aussies find news ways to navigate these important conversations with their loved ones and feel confident to keep checking in with friends, family, and colleagues who may be going through a tough time.

“We know it is not always easy to know what to say when you’re worried about a friend or when someone in your network needs help, and we hope this Twitter Threadventure will help people learn there is more to say after R U OK?”

R U OK? brand and communications manager Anastasia Symons says the organisation chose to work with Twitter for its ability to offer "a sense of belonging and social connection" for users.

"We want to empower users to look out for each other both online and offline and trust their gut-instinct when they notice signs that someone might be struggling with life, especially in these challenging times," Symons says.

"We hope this threadventure will help them know what to say when someone is not OK and continue a conversation that could change a life.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus