Tumbleturn Marketing Advisory, known for managing pitches for brands, has launched a Partnership Relationship Practice and appointed Sally Kissane, former CEO of Ogilvy Australia, to lead it.
The practice offers clients and agencies a structured framework for assessing and improving working relationships, drawing on research into what separates effective partnerships from the rest. It has already been trialled with a number of Australian clients ahead of its formal launch.
Kissane brings more than 30 years of integrated agency experience, including five years as CEO of Ogilvy Australia, across financial services, government, insurance, technology and consumer goods.
Jen Davidson, founder of Tumbleturn Marketing Advisory, said the current methodologies were not getting to the heart of what made client-agency partnerships work.
"Too often, agencies are being put through pitches despite scoring strongly on their appraisals," she said.
“Sally brings deep, personal experience of what it takes to create long-lasting, high-performing relationships and is highly respected by both client and agency sectors.”
Kissane said the quality of the relationship determined the quality of the work.
"When trust is high and both sides are genuinely invested, the results can be transformational," she said.
“This practice gives the industry a rigorous and honest framework for measuring what truly matters, along with clear ways to act on those insights.”
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