Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland.
Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should go for remarkable dining experiences, as well as providing real-time restaurant availability.
Tug was appointed following a pitch and will manage the SEO for Dish Cult, providing technical optimisation and guidance along with best practice guidelines for implementation across the globe, including Australia, New Zealand, UK and Ireland.
Tug, which has offices in Toronto, London and Berlin, will manage the Dish Cult business from its Sydney office, leading onpage optimisation, UX enhancements and the global content strategy to drive bookings and increase Dish Cult’s share of voice globally.
Mitchell Nunis, head of brand and growth, ANZ, at Dish Cult: “As we build our momentum across key countries across the world, it is imperative to work with a partner that will complement our growth trajectory.
"Tug’s expertise in search will play an important part in growing our share of search and digital physical availability; an important step in becoming the go-to-dining companion for remarkable restaurant recommendations.
"The team from Tug Sydney clearly demonstrated their strategic capabilities and experience of working on businesses that are active across multiple territories. We look forward to working with them closely in the coming months.”
Charlie Bacon, client service director at Tug Sydney: “Dish Cult is an exciting global player in the fast-growing digital hospitality space and we are delighted they have selected Tug to help power their search optimisation and user experience across Australasia and wider.”
The Dish Cult win is the latest global work secured by Tug Sydney and follows its appointment by leading legal software provider, LEAP, to manage its $8 million global performance media business from Australia to include the United States, Canada and UK.
Tug is a specialist in performance media and uses data, media, content and technology to optimise the digital marketing performance and return on investment for its clients including WWF, Budget Direct, LEAP Legal Software, Compare the Market, GenesisCare and DHL.
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