Dianna Molinaro.
Global advertising technology platform Nexxen has partnered with streaming platform Tubi.
The collaboration gives advertisers access to Tubi’s premium, ad-supported inventory through the Nexxen supply side platform (SSP).
Australia’s viewer hours on Tubi have reportedly increased 50% since shifting its sales representation to News Australia.
“We’re excited to work with Tubi to expand our streaming offering for advertisers,” said Adam Hunt, vice president of business development and partnerships, JAPAC, Nexxen.
“Tubi brings scale, engagement and an ad-supported experience built for today’s streaming habits. Combined with Nexxen’s unique data, activation and measurement capabilities, this gives brands more data-driven and effective ways to reach audiences across streaming, while strengthening the impact of their existing broadcast and cross-screen strategies.”
Dianna Molinaro, head of streaming and digital strategy for News Australia, said the integration will improve programmatic buying of Tubi's ad inventory.
The platform’s content inventory includes more than 125,000 titles and episodes.
“Tubi continues to redefine what free streaming platforms can offer viewers and advertisers alike,” she said.
“With the lightest ad load in the region across premium studio content, working with Nexxen allows us to expand access to our inventory programmatically to deliver advertisers greater addressability, transparency and measurement across Connected TV.”
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