Trout Creative Thinking appoints Georgia Arnott ECD

By AdNews | 20 March 2024
Gavin Pitcher, Georgia Arnott and Anthony Bologna.

Trout Creative Thinking has appointed Georgia Arnott to the role of executive creative director, working closely with Gavin Pitcher, founder and creative advisor, and Anthony Bologna, creative director.

Arnott is moving to Melbourne from Sydney for the role.

"The creative industry is changing so much and companies who are evolving to do things differently are the ones to watch. Trout is definitely one to watch, and I’m stoked to be on board," she said.

Arnott founded Banjo Advertising alongside Andrew Varasdi and Ben Lyttle in 2009. She has driven success for clients AMP, Surf Life Saving, Nando’s, Bonds, Crown, Sheridan, Target, Purina, RSPCA and Domino’s. Globally, she has worked on Lexus, United Airlines, Nestle, Levis, Sony, Coca-Cola and Guinness.

Trout GM Emily Pockley said this is an important hire, one that adds a brilliant dimension to the agency's creative and design team.

"Georgia is a deep thinker, a brand builder, and a proven mentor who shapes teams who make great work. We are excited about the determination and passion she’ll bring to our business and our clients," said Pockley.

“I’m lucky enough to have worked closely with Gavin for the last 12 months, ahead of his move to an advisory role. Gav has built a team who emulate his great work ethic, his passion for the industry and the craft, and his gentle and calm approach to everything that leaves the agency. His shoes are big ones to fill, and it has taken some months to find the right fit.”

Reflecting on his transition into an advisory role after 30 years at the forefront, Pitcher acknowledges the bittersweet nature of stepping back.

He said it's challenging due to the three decades he's invested leading the team and serving its clients.

"I've formed strong bonds with customers and always taken pride in our work. However, it's also smooth because I have full confidence in the capable individuals now guiding Trout into its next phase," said Pitcher.

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