Triton Digital, publisher of the Podcast Ranker, has entered into an agreement with Audacia to represent the Triton Audio Marketplace inventory across all audio formats in the Asia Pacific region.
Through this partnership, the Audacia ad network will have access to Triton Digital’s exchange of premium audio publishers ranging from live streaming, on demand, and podcasts.
Audacia will be leveraging Triton Digital’s Supply Side Platform (SSP), an audio-first SSP, built from the ground up for broadcasters, podcasters, and music streaming services. Integrated with Demand Side Platforms (DSPs), the SSP provides advanced publisher controls to manage access, regulate pricing, and establish ad quality settings in the Triton Audio Marketplace.
Both open and private marketplace deals with specific buyers, brands or sales houses can be configured. Audacia will be able to create custom, targeted packages of audio inventory and make them available to any connected DSP.
Kym Treasure, CEO and founder of Audacia, said the audio industry is continuing to grow and with it so does the challenge of reaching the right audiences.
“Audacia’s partnership with Triton Digital will connect advertisers with publishers intending to reach the same target audience, while expanding access and increasing adoption of programmatic advertising," said Treasure.
Stephanie Donovan, global head of revenue at Triton Digital, said the company is thrilled to partner with Audacia, pairing Treasure's deep understanding of the audio industry with Triton’s audio inventory.
"The Asia Pacific region is expanding rapidly, as consumption of digital audio is up over 450% in the last 24 months offering a valuable medium for advertisers to target and reach engaged audiences,” said Donovan.
“This union will help accelerate awareness of the benefits of programmatic audio advertising in APAC.”
Triton Digital’s network of audio publishers recently opted into Audacia’s ad network packages for the monetisation of international inventory. Advertisers in Audacia’s network will also have access to Triton’s analytics platform for real-time reporting with easy-to-use dashboards to compare performance metrics.
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