TripAdvisor's TheFork appoints whiteGREY as brand and creative agency

Paige Murphy
By Paige Murphy | 31 March 2021
Lee Simpson

whiteGREY has been appointed brand and creative agency by TheFork Australia, TripAdvisor company.

TheFork is a global restaurant discovery and booking app.

whiteGREY will lead brand strategy and creative campaign activity for TheFork.

whiteGREY is tasked with delivering new growth in the market by helping Australians discover new dining experiences and opening up new diner revenue opportunities for restaurants.

“We are thrilled to be appointed by TheFork to drive growth in both their B2C and B2B audiences,” whiteGREY Australia CEO Lee Simpson says.

“TheFork has huge potential as a brand and is best placed to help diners find dining experiences and simultaneously build business for the restaurant industry. We’re looking forward to helping shape the future of the business."

TheFork head of marketing James Walmsley says he is pleased to welcome whiteGREY to TheFork's team.

"We were very impressed with whiteGREY’s excellent understanding of our business and the agency’s creativity, fluency in technology and strong effectiveness record,” Walmsley says.

“Their passion for achieving results through open and collaborative partnerships is perfectly aligned to our business. There is also a clear cultural fit and a shared business ethos that is important to us."


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