TripAdvisor introduces new data offering for advertisers

By Paige Murphy | 9 October 2019

Global travel information platform TripAdvisor has officially launched TripAdvisor Connect on Facebook and Instagram.

This off-platform media solution, which was previously in beta testing, is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app.

TripAdvisor Connect helps advertisers leverage the power of the @TripAdvisor brand on social media channels like Facebook or Instagram to gain exposure to targeted and highly engaged audiences.

TripAdvisor’s new and growing media solutions team aims to further expand TripAdvisor Connect to other media channels in the near future where the company is engaged with consumers.

Christine Maguire, vice president of advertising revenue at TripAdvisor, says the company is continuously looking for ways that advertisers can leverage its global data and brand.

“Fueled by deep consumer insights, we can help advertising partners reach, engage and activate new and large high-intent audiences beyond the TripAdvisor website and app," Maguire says.

"For 10 million highly engaged followers of our brand on sites like Facebook and Instagram, TripAdvisor is a trusted resource and influential part of their decision making process.”

Advertisers are able to utilise a variety of multi-media creative solutions to more effectively build awareness and consideration with consumers that have a predisposed affinity for their goods or services, beyond the TripAdvisor platform.

The online travel company recently appointed Havas Media as its global media agency of record.

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