Credit: Caleb via Unsplash
Social-first agency Trifid Media has launched in Australia, led by Dubai-based radio host Kris Fade and Australian media personality Matt Fahd.
Originally founded in Dubai, Trifid Media has built a client base across the Middle East with influencer-led campaigns and platform-specific content for global brands.
The agency’s Australian offering will target FMCG, lifestyle, tech and entertainment clients, with a focus on creator-driven work.
Fahd, a former head of partnerships and brand at TikTok Australia, said the agency’s output is unmatched locally.
“Trifid’s track record of rapidly scaling businesses through platform-specific content virality, both paid and organic, is not something I’ve seen in Australia at this scale, quality and pace,” he said.
“That’s what excites me most about bringing their expertise to the local market.”
Fade, best known for hosting Virgin Radio Dubai’s breakfast show and his appearance on Netflix series Dubai Bling, said the launch is about creating cross-market opportunities.
“We’ve seen first-hand the impact Trifid Media has had in Dubai,” Fade said.
“To now help spearhead its launch in Australia, alongside my brother, is something I’m incredibly proud of. This is about bridging cultures, markets, and opportunities.”
The agency will look to connect Australian brands with audiences in the Middle East, while bringing its style of short-form storytelling to local social campaigns.
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