TRIBE was announced as an official TikTok marketing partner at the Cannes Lions International Festival Of Creativity.
TRIBE’s integration with the TikTok Creator Marketplace API will provide global marketers access to TikTok’s first-party data via TRIBE’s end-to-end creator platform - enabling creators to respond to briefs in minutes, not days.
As TikTok’s popularity continues to grow, so does demand from modern marketers hoping to collaborate with the next generation of creators. In just 6 months, Maybelline, Colgate, NBCUniversal, Suzuki, Disney+, Logitech and more have run over 50 TikTok campaigns via TRIBE.
TRIBE founder, Jules Lund, said: “Naturally they need a solution that automates creator outreach, management, legals, payments and reporting.
"Whilst our platform is known for that, this integration provides greater access to game-changing insights and tools, helping our clients generate performance from their TikTok marketing campaigns like never before.”
Melissa Yang, TikTok's head of ecosystem partnerships: “Creators are the lifeblood of our platform, and we're constantly thinking of new ways to make it easy for them to connect and collaborate with brands."
TRIBE’s suite of apps will integrate with TikTok’s Creator Marketplace, the official platform for brand and creator collaborations on TikTok. When complete, this application programming interface will assist marketers at each stage of their campaign journey, including:
- Upon building a brief and selecting their target audience, TRIBE’s AI-powered BrandMatch algorithm can better identify creators with audiences that deliver that demographic.
- Brands can then make data-driven decisions, having access to pre-purchase analytics on a creator's predicted engagement, audience breakdown and more.
- Once published, the highest performing creator posts can be identified via real-time analytics and then boosted as Spark Ads by connecting their TikTok Ads Manager to TRIBE.
- Upon completion, marketers can measure their ROI via first-party post-campaign reporting all within their TRIBE dashboard.
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