Train commuter advertising group XTD lifts profit

Chris Pash
By Chris Pash | 3 March 2020

XTD posted a 119% increase in profit to $214,376 for the half year to December as the metro train commuter specialist advertising company looks for opportunities to expand.

Revenue for the six months was down 11% to $1.79 million.  

XTD has 45 large format digital screens as part of the Metro Trains Melbourne network and Queensland Rail  within the premium CBD stations of Melbourne and Brisbane, sold exclusively by JC Decaux. 

The company is also looking at further outdoor advertising acqusitions since buying 100% of social sports-focused Adline Media. 

"Our strategy with Adline is to focus on environments where people are playing for fun, a sector that is growing and data rich," says CEO Adam Cadwallader. 

He says the company has ambitions to play a larger role in the out-of-home and media ownership sector but not at any cost. 

"XTD remains vigilant to create a sustainable future for the business and in turn, our shareholders," he says.

"We know that the advertising market is experiencing challenges, but from where we sit, this creates opportunity that we remain poised for - XTD remains debt free and cash flow positive." 

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