Australian digital ad verification and fraud prevention platform TrafficGuard has launched in the US, with CEO Mathew Ratty relocating to New York.
TrafficGuard, a flagship product of ASX-listed Adveritas Ltd, is a platform that detects, mitigates and reports on digital invalid traffic and ad fraud before it hits advertising budgets.
"We're seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent," said Ratty.
"For US advertisers operating at scale, it's no longer just about blocking bad clicks. It's about protecting decision-making, optimisation models, and growth efficiency.”
In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as chief product officer, based in the US.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.