Insights and research consultancy TRA has appointed Nikki Davey as head of innovation, Ngaia Calder as business director and Tara Collins as account director.
As head of innovation, Nikki Davey’s remit will be to lead TRA’s innovation capability, partnerships and thought leadership while driving growth for clients. Davey was previously head of innovation at Kantar.
“I’m so looking forward to joining this incredibly talented and well-respected team and being part of an agency that has such a clear, recognised innovation mindset and fresh take on generating insights," said Davey.
As senior client service roles, Calder, formerly customer insights specialist at Kmart, and Collins, formerly associate director at The Behavioural Architects, will share a remit to build relationships with clients to influence change for TRA’s partners.
The newly created roles, all based in Sydney, will report to managing partner Terri Hall.
“Since launching earlier this year and securing two foundation clients, I have prioritised building a skilled team whose collective passion for customer-centric insights will optimise our focus to deliver the best possible client outcomes," said Hall.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.