Full service creative agency Town Square has appointed former The Brand Agency Melbourne director Alison Ray as general manager.
Ray brings more than 16 years' experience to the independent agency and will be responsible for driving business development, plus overseeing digital strategy and digital and social campaign activity of clients.
She joins Town Square after nine years with WPP-owned The Brand Agency where she had a broad range of responsibilities, including head of strategy and planning in Perth and client services director in the Melbourne office.
She also worked as head of digital and direct at Draftfcb for more than four years and has held roles at CHE Proximity and George Patterson Y&R.
Town Square partner Harry Corsham says Ray brings a wealth of experience during an important time in the agency's growth.
"Not only has she considerable digital and data strategy capabilities, she is also adept at managing agency operations and developing new business opportunities," Corsham says.
"She is something of an allrounder and we’re delighted to welcome her to the Town Square team as we look ahead to a number of new opportunities in 2020.”
Ray also has extensive experience teaching digital and social media courses for industry bodies such as Association for Data-driven Marketing & Advertising (ADMA) and The Communications Council.
“I’m delighted to be joining Town Square and be part of the next phase for the business," Ray says.
"I’ve watched them attract some great talent and create some really effective campaigns and I look forward to playing my part in that as well as driving new business.”
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