Full-service agency Town Square has been appointed by Qatar Airways to encourage travellers to stopover on their journey and discover what Qatar has to offer.
The Melbourne independent agency has been tasked by Qatar Airways and its destination management subsidiary, Discover Qatar, to launch two global marketing campaigns targeting people travelling through Doha’s Hamad International Airport.
Qatar Airways operates a modern fleet of more than 250 aircraft connecting travellers to more than 160 destinations around the world.
“We’re honoured and delighted to be partnering with two world-leading organisations in Qatar Airways and Discover Qatar," says Town Square founder and director Danielle Moeller.
"Qatar is one of the most exciting and innovative countries right now, and with the 2022 World Cup on the horizon, the world is soon going to turn its attention to Qatar and discover what we already know, that it is a truly special place.
“This is a major win for Town Square and reaffirms our strength in tourism and destination marketing. It provides us with amazing opportunities to showcase the depth of our creative and strategic capabilities as we drive to be recognised as one of Australia’s leading independent agencies.”
Qatar Airways senior vice president Steve Reynolds says the partnership with Town Square will help the airline drive growth in visitation to the country.
“I know first-hand the strength that the whole team at Town Square has at using robust consumer insights and category defying creativity to help drive businesses success," says Reynolds.
Town Square has already started work on the projects which will be launched later this year.
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