Total TV revenue increased 11% to $4.3 billion in the year to June, with BVOD surging 53%, according to industry body ThinkTV.
The market includes metropolitan free-to-air, regional free-to-air, subscription TV and BVOD but excludes SBS.
In the June half, TV advertising revenue was $2 billion, an increase of 7% when compared to the same period ending June 2021.
The total revenue for the metropolitan free-to-air networks was $1.3 billion for the six months to June 2022, up 4.3%.
For the 12-months, metropolitan free-to-air advertising revenue was up 8.7% to $2.8 billion.
ThinkTV CEO Kim Portrate said: “In the last 12 months, advertiser support for Total TV has gone from strength to strength. Despite – or perhaps because of – difficult conditions and continuously evolving audience behaviours, more and more advertisers are turning to proven media to drive their business growth.
"These figures are a timely reminder that the millions of Australians reached every day convert into customers for the brands advertising on TV.”
Investment in BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo continues to accelerate with BVOD revenue up 44 per cent to $208 million for the six months to 30 June 2022. BVOD revenue for the total financial year was $426 million, up 53 per cent year-on-year.
Portrate: “BVOD remains Australia’s fastest growing media channel and for good reason: it offers reach, scale and effectiveness.
"More advertisers are coming to understand BVOD’s power to shift sales just as more consumers are live streaming TV content more often. Given that, BVOD’s growth is poised to continually outpace online video competitors in the coming months and years.”
The numbers:
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