Total News readership softened in Australia in 2022, down 0.5% compared to 2021, with 20.6 million Australians consuming news.
The readership figures, produced by Roy Morgan for ThinkNewsBrands, cover to the 12 months to December and show that Total News reaches 97% of the population over the age of 14.
Total News represents all news brands across print and digital as well as standalone news websites.
TOP 10 MOST-READ NEWS BRANDS
|
Top 10 news brands (print & digital) |
Last 12 months (4 weekly average) |
|
The Sydney Morning Herald |
8.1 million |
|
The Age |
5.6 million |
|
The Herald Sun |
4.3 million |
|
The Australian |
4.3 million |
|
WAN (West Australian & Perth Now) |
4.0 million |
|
The Daily Telegraph |
4.0 million |
|
The Australian Financial Review |
3.6 million |
|
The Courier Mail |
3.0 million |
|
The Adelaide Advertiser |
1.7 million |
|
The Saturday Paper |
0.9 million |
ThinkNewsBrands GM Vanessa Lyons said: “The latest Total News readership figures demonstrate how much of a deeply ingrained daily habit news is in the lives of Australians; news has a consistent and enduring appeal for most of the population.
"The figures underscore the importance of news, particularly during challenging economic times when trustworthy and reliable information is crucial."
Demographically, Total News continues to engage audiences across all age groups including the hard-to-reach under-40s.
READERSHIP DEMOGRAPHICS
|
Age group |
Last 12 months (4 weekly average) |
% Total population |
|
Total all ages |
20.6 million |
97% |
|
14-24 |
3.1 million |
93% |
|
25-34 |
3.6 million |
97% |
|
35-49 |
5.1 million |
98% |
|
50-64 |
4.6 million |
98% |
|
65+ |
4.3 million |
97% |
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