TorchMedia has partnered with Transdev Sydney Light Rail, ALTRAC Light Rail, Transport for NSW and Transdev Sydney Ferries to celebrate Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023.
The transit out-of-home specialist is working alongside its partners to encourage Sydney to Ride with Pride delivering an immersive, engaging campaign that both elevates and honours LGBTQIA+ communities.
Festival goers and commuters will find themselves immersed in a 70 metre Rainbow Road spanning the Circular Quay Light Rail stop, adorned with the Pride Flag.
TorchMedia is expanding its large-scale activations this year, seeing Central Chalmers Street Light Rail stop also get involved in the festivities with its own 30 metre Rainbow Road. Commuters and pedestrians are encouraged to share their photos of the Rainbow Roads with the hashtag #RidewithPrideSydney.
For the fifth year running, the Sydney Light Rail will rally excitement throughout the heart of Sydney, featuring Vehicle Wraps and Interior Domination championing the 2023 Sydney WorldPride ‘Gather, Dream, Amplify’ message.
Complementing the Light Rail, one of Sydney’s iconic First Fleet ferries will feature a full vessel takeover, sharing the Mardi Gras festivities across the City. Stepping off the ferry, a WorldPride themed Photo Wall will be located on Circular Quay Wharf 4, so passersby can get involved and capture the magic.
TorchMedia managing director Kirsty Dollisson, said: “Continuing to support the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride is extremely important to TorchMedia, as we celebrate diversity and inclusion within our team and our business operations. We could not be more excited to be a part of Sydney WorldPride’s Rainbow City, and hope the campaign brings enjoyment to the wider community.”
Transdev Sydney managing director Arsene Durand-Raucher, said: “It’s an honour to celebrate with LGBTIQA+ communities during WorldPride, transporting customers safely, and with pride on the light rail through Sydney. The rainbow platforms and proudly wrapped trams are a way for Transdev to show its commitment to a more diverse and inclusive community.”
ALTRAC Light Rail CEO, Duncan Edghill, said: “We are delighted to show our support for the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride. Our LGBTIQA+ communities play such a tremendous role in making Sydney a vibrant, inclusive, attractive place in which to live. ALTRAC Light Rail is very proud to be a part of this great campaign.”
The Rainbow Roads, Light Rail and Ferry activations, developed in collaboration with Sydney WorldPride, Sydney Gay and Lesbian Mardi Gras, Bohemia, MC Saatchi, Transdev Sydney Light Rail, ALTRAC Light Rail, Transdev Sydney Ferries and Transport for NSW, will be live until March 5.
The 45th Sydney Gay and Lesbian Mardi Gras Parade is on Saturday, February 25.
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