TorchMedia renews Sydney Light Rail contract

By AdNews | 21 May 2024
Sydney Light Rail.

Transit Media specialist TorchMedia has renewed its exclusive advertising rights to Sydney Light Rail, in a competitive
closed market tender.

TorchMedia’s rights for advertisers on Sydney Light Rail span exterior and interior formats on 76 Light Rail vehicles across the CBD South East (L2 - Randwick Line and L3 –Kingsford Line) and Inner West lines (L1 – Dulwich Hill Line), including Full Wraps across the network.

“The Central Business District and South East Light Rail network has been a transformative infrastructure project for Sydney," said TorchMedia managing director Kirsty Dollisson.

"Since the L2 Randwick Line opened in late 2019 and the L3 Kingsford Line soon after, Sydney Light Rail has become an important part of the fabric of the city.

"Not only has it helped reduce bus congestion and provided a higher capacity mode to transport people to the sporting precincts of the Sydney Cricket Ground, Allianz Stadium and Randwick Racecourse, it has become a reliable and convenient part of the daily commute for Sydneysiders, illustrated by the recent record patronage.

"We are excited to extend our partnership with Transdev Sydney, ALTRAC Light Rail and Transport for New South Wales,
to continue bringing striking campaigns to life in the heart of Sydney’s CBD.”

TorchMedia's head of sales, Aaron Morton, said the Sydney Light Rail network enables advertisers to deliver impactful, larger than life campaigns right through the centre of the City.

It provides access to premium retail, key entertainment, and sporting precincts, as well as George Street, Circular Quay and Surry Hills.

"It has become a critical component of how brands target the CBD and surrounds, as well as valuable audiences in the East and Inner West," said Morton. 


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