Sydney Metro.
Transit media player TorchMedia has extended its Sydney Metro network, adding 23 trains to to include all 45 trains for advertising.
On-train advertising formats available include interior landscapes and portraits, as well as immersive interiors.
The Sydney Metro train fleet covers all stations across the M1 Northwest and CBD, from Tallawong to Sydenham.
"The Sydney Metro offers passengers convenient, frequent services in a premium, uncluttered environment, making Metro On-Train advertising the ideal location to engage with time-poor Sydneysiders on the go," said TorchMedia CEO Kirsty Dollisson.
TorchMedia has offered campaigns on the original 22 Metro trains since 2020, as well as purpose-built static opportunities at stations from Tallawong to Chatswood.
"This new inventory allows us to provide more advertisers with the opportunity to reach in-demand passenger audiences on their journey and extends the coverage for our existing clients beyond the Northwest corridor into the city and some of Sydney's fastest growing suburbs," Dollisson said.
The Sydney Metro now averages more than 5.5 million monthly passenger journeys.
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